BNI Integrity Partners
Aurora Technologies, LLC
What should people know about your business?
A Neilsen study showed that professional websites build more trust with customers than almost any other form of advertising (second only to forms of reviews and referrals). Your website is not something to shortcut. We custom design every website we build to get you the most out of your brand.
My BNI experience…
BNI has been a uniquely effective resource for me in growing my business through referrals. They have created a very ingenious model to make their members successful – and it works. In my opinion, every small business owner who is serious about their business should be part of a BNI chapter.
I feel strongly that, if I had not learned how to network correctly from BNI’s Member Success Programs and other trainings, I would not be as successful as a business person. This is the unique part of BNI, as opposed to other networking groups. We as members are given the tools and knowledge to not only network, but to network successfully.
It was through one such training tip that I found BNI to be uniquely successful for me. BNI members are not only taught how to educate our fellow members about our business, but to form relationships with those in our “contact spheres”. A “contact sphere” is one’s set of related, but non-competing businesses. For example, my company builds custom websites and does Search Engine Optimization. My contact sphere would then be graphic designers, printers, marketers, content writers, advertisers, etc. These other businesses can share my clients, and I can share theirs; we can readily refer business to each other. This is the kind of valuable training that one would not receive in another networking group.
Through BNI, I am able to build trust with my fellow members, including those in my contact sphere. Trust is what allows referrals to flow readily between members. And being BNI members, those in my contact sphere and I are already in the “referral” mindset. This only makes referring business to one another easier.
This brings me to my success story. I have been with my BNI chapter for about 6 months, during which time I have formed a close business relationship with someone in my contact sphere. We started out learning about each others’ businesses, building the essential foundation of trust, and giving the occasional referral. There came a point when we both trusted and respected each others’ work enough, and from then on we have had multiple referrals for each other almost every week. For a business owner, this introduction is a gift that keeps on giving. Without BNI, this would never have happened. My sights are now set on more of these business relationships!